Blog
Notes on making content people read
Practical articles on hooks, platform-native writing and turning one idea into many pieces — specific, honest and without invented numbers.
- Writing6 min read
How to Use AI for Social Posts Without Sounding Like AI
People can spot a generated post in a line or two — not because AI was involved, but because the post could have been written about anyone. Here is what gives it away and how to fix it.
Read the article - Visuals6 min read
How to Make a LinkedIn Carousel People Actually Swipe Through
A LinkedIn carousel is a PDF that people page through in the feed. Most of them lose readers by the second slide. Here is how to build one that gets to the last.
Read the article - Visuals5 min read
Instagram Carousel Sizes, Formats and How to Plan the Slides
Choosing the size takes a minute; planning what goes on each slide is the real work. This guide covers both — the formats Instagram takes, and an order for the slides that keeps people swiping.
Read the article - Visuals5 min read
Captions for Short Videos People Watch with the Sound Off
Plenty of people scroll with the sound off — on a train, at a desk, next to someone asleep. If your video only makes sense with audio, they move on. Here is how to make it work silently.
Read the article - Content strategy5 min read
How to Research Competitors' Content and Positioning from Public Sources
You can learn a lot about a competitor from what they publish: who they talk to, what they promise, what they post and what their customers say back. What you can't learn is their numbers — so don't pretend to.
Read the article - Writing6 min read
How to Write Hooks That Stop the Scroll on Each Platform
A hook is not a trick. It is the first promise a post makes, and every platform shows that promise in a different place. Here is how to write it for each one.
Read the article - Content strategy5 min read
How to Turn One Idea into Eight Pieces Without Repeating Yourself
One good idea can carry a week or two of content — if each piece says something different about it. The trick is to change the angle, not just the length.
Read the article - Repurposing5 min read
How to Repurpose One Idea into Platform-Native Posts Without Copy-Paste
Pasting the same text everywhere is not repurposing. Keep the idea, rebuild the container, and each platform gets a post that reads as if it was written there.
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